Rock Shop in Hollywood, Florida
For Reservations Call: 866-502-7529

Boutique Shopping in Paradise

A day of boutique shopping is just beyond the casino doors in Seminole Paradise with the latest in designer, sports, casual and South Florida chic men’s and women’s fashions and accessories. Or, if you prefer to show off in Seminole Hard Rock Hollywood signature gear, visit our Rock Shop inside the hotel for some true rock star threads.

Retailers at Seminole Paradise

Rock Shop®

Worn worldwide, the Hard Rock collection is like no other. These eclectic stores not only carry a vast variety of authentic Hard Rock merchandise such as Pins and Tees, but also Women’s and Men’s Lyric Culture Lines and the English Laundry John Lennon collection as everyone is a Beatles fan. Need a good night sleep, nothing feels better than our “Sleep Like A Rock Star” bedding collection. Other lines included in our collection are King Baby, Soul of the Rose, Lamy and Skull Candy. The Hard Rock Hotel Rock Shop has accessories for the pool including beach towels, cover ups and yes even suntan lotions and oils. Can’t make up your mind, purchase a Hard Rock gift card, you will be a rock star. Anyone of our Retail Associates will rock your world.


  • Hard Rock Store Location: Main Lobby

  •  Rock Shop Location: Inside Hard Rock Cafe


Branded luxury accessories at irresistibly simple prices. Get More. Give More.


Boss Connection at Seminole Paradise features high end men's and women's wear including suits, casual items, accessories and shoes from the Hugo Boss lines Boss Black, Orange, Red and Green, as well as from BCBG and Kenneth Cole.


Straight from the Forum Shops in Las Vegas, Brats is the ultimate children's clothing store with an attitude.


Offering a wide array of innovative, unique and high-quality products that make life easier, better and more enjoyable.


Fine art and collectibles.

Hollywood East Fashion Boutique

Fashion boutique carrying brands such as Ed Hardy, Christian Audigier and True Religion jeans.


Located inside Hollywood East. The best artist on the East coast. It's your body, you deserve the best.


Men's and women's clothing featuring brands like Kenneth Cole, Michael Kors, Ferragamo and Dolce and Gabana.


Connoisseurs of jewelry and fans of Pandora prepare to shower yourself with the most elegant and attractive charms, bracelets and more.


Designer fragrances for men and women as well as exotic home ware.

Perry Ellis is a leader in affordable men's fashion. Featuring dress business, dress city and casual styles, Perry Ellis has the current look that fits your lifestyle.


Find leading brand sun glasses like Fossil, Cavalli, Ray-Ban and Oakley at great prices.


Exclusive high-end men's and women's clothing line giving people all over Europe, and now North America, an elegant and stylish look. The designers originate from the heart of Paris's fashion district. The clothing is of premier quality and of the most prestigious designs.


Straight from the Forum Shop in Las Vegas, Shoooz comes to Seminole Paradise at the Seminole Hard Rock with the latest shoes, handbags and accessories. The shoe boutique specializes in the ladies footwear fashion including Donald Pliner, Via Spiga, BCBG, Betsey Johnson, JLo, Beverly Feldman and more. The extensive handbags selection includes designers such as Raviani, Francesco Biasia, Mary Frances, Isabella Fiore, Eiffel and many more. And the Brighton shop within Shoooz is filled with all of the latest from one of this countries finest labels. Brighton shoes, jewelry, handbag and belts - always a selection of the newest arrivals!


Officially licensed merchandise. Unique jerseys, caps, apparel, memorabilia, sports collections and gifts. Custom silk screening and embroidery.

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1 Seminole Way
Hollywood, FL 33314

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Seminole Hard Rock Hotel & Casino - Hollywood, FL 1 Seminole Way Hollywood, Florida 33314 United States Phone: 866-502-7529