Corporate Partnerships & Philanthropy
September 27, 2021

Seminole Hard Rock Hotel & Casino Hollywood Announces Its 2021 PINKTOBER Campaign

Part of Hard Rock International’s annual campaign to support breast cancer awareness and research; proceeds benefit American Cancer Society

Seminole Hard Rock Hotel & Casino Hollywood continues its annual PINKTOBER campaign as the integrated resort comes together to support breast cancer awareness and research. Throughout the month of October, Seminole Hard Rock Hollywood will be participating in the campaign through numerous on-site and off-site fundraising efforts benefitting the American Cancer Society.

“Seminole Hard Rock Hotel & Casino Hollywood is honored to support those in need, especially those in our local community through the American Cancer Society during PINKTOBER,” said Susan Renneisen, Vice President of Community Affairs & Special Events at Seminole Hard Rock Hotel & Casino Hollywood. “It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope and awareness for those affected by this disease.”

PINKTOBER Takes the Stage

As the title sponsor of Making Strides Broward, Seminole Hard Rock Hollywood is helping build awareness and support of the American Cancer Society’s lifesaving mission. The integrated resort will help raise funds for the American Cancer Society during the annual Making Strides 5K walk on Saturday, Oct. 23 at Huizenga Plaza in downtown Fort Lauderdale. For more information on the walk and how you can get involved, please visit

The Flavors of PINKTOBER

Various food and beverage outlets at the integrated resort will feature limited edition PINKTOBER menu items with proceeds benefitting the cause. Qualifying items include Council Oak Steaks & Seafood’s seared duck breast with duck leg confit, duck crackling, candy beet mousseline, roasted maitake mushroom and cherry duck demi. At Kuro, the special will be a seared salmon sashimi, Cipresso will showcase a Scottish salmon with grilled caulilini, pickled leeks and ‘nduja clam broth. The limited edition Bouquet of Rosé cocktail, including Empress gin, Luxardo Maraschino liqueur and topped with Chandon Rosé, lavender bitters and a candied Hibiscus flower will be available at Oculus Bar, L Bar, Cipresso, Council Oak and Kuro. Specialty vanilla chiffon cupcakes filled with strawberry compote will be available at Constant Grind.  Hard Rock Cafe will also feature a limited-time menu of pink-themed food and beverage items.

A PINKTOBER Hotel & Resort

At The Guitar Hotel pool, a special Bora Bora cabana will be decked out in pink, with proceeds from rentals benefiting the cause.

In addition, the iconic Guitar Hotel façade will be lit in a PINKTOBER theme nightly from 8 p.m. to midnight.

As part of the PINKTOBER campaign, Seminole Hard Rock Hollywood encourages fans and followers to show their support by using the #PINKTOBER on social media. At The Guitar Hotel lobby, guests can find an official Seminole Hard Rock Hollywood PINKTOBER social wall – the perfect backdrop to show support for the fight against breast cancer. Follow and tag Seminole Hard Rock Hollywood on Facebook @SeminoleHardRockHollywood, Twitter @HardRockHolly and Instagram @HardRockHolly.

Limited Edition PINKTOBER Merchandise

This year, Hard Rock International will be offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which include a PINKTOBER -themed Hard Rock t-shirt, bracelets, water bottles and a newly designed PINKTOBER pin. Additionally, through the Hard Rock Heals Foundation, a percentage of all proceeds will benefit charities that help raise awareness and funds for breast cancer research. PINKTOBER merchandise is available at the Rock Shop or Hard Rock Store at Seminole Hard Rock Hollywood and online at

Spin to Win PINKTOBER Donations

Players on Hard Rock Digital’s free “Hard Rock Social Casino” mobile app will determine how much is donated to the Hard Rock Heals foundation in honor of PINKTOBER. The more players spin, the more the donation amount increases starting at $1,000 for 25 million community spins and increasing at regular intervals up to a $10,000 top donation. More details on how to participate can be found here.

About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida. This renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world’s first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for watersports; private “Bora Bora” style cabanas; more than 15 food and beverage outlets; an expansive gaming floor with 3,000 slots, 193 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square-foot retail promenade. Hard Rock Live, the resort’s entertainment venue, showcases A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood SeminoleReservation along State Road 7 (U.S. Highway 441). For more information, visit us online at, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.