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PRESS | Press Release

Posted on 09/26/2013

Seminole Hard Rock Hotel & Casino Supports PINKTOBER® Hard Rock's 14th Annual Breast Cancer Awareness Program


Local Charity Support to Benefit the American Cancer Society "Making Strides Against Breast Cancer" and the Breast Cancer Center Fund at Memorial Foundation


Tweet It: Rock the pink and support the fight against breast cancer @SHRHollywood this #Pinktober. Visit


HOLLYWOOD, Fla. – Seminole Hard Rock Hotel & Casino is going beyond the ribbon this pink season to support breast cancer awareness through Hard Rock's 14th annual PINKTOBER campaign. PINKTOBER live performances, special events and personal experiences will benefit local breast cancer charities such as Breast Cancer Center Fund at Memorial Foundation, the American Cancer Society "Making Strides Against Breast Cancer" and other breast cancer research and awareness organizations.


Seminole Hard Rock Hollywood also invites guests to "Get into Bed for the Cause" by requesting a stay in select Pink Sheets Rooms. Proceeds of 25% of room revenue will be donated to the Breast Cancer Research Foundation and other breast cancer charities around the globe. Seminole Hard Rock Hollywood PINKTOBER room packages start at $229 (plus tax) for one night (Sunday – Friday, only) and include a $25 Blue Plate food credit, a $25 Rock Spa credit and a PINKTOBER collector's edition pin is provided at turndown. Packages are based on availability. Credits are daily if guest books more than one night. At the Rock Spa, guests can take advantage of 30 percent off of a pink manicure/pedicure offered at the Rock Spa.


Pink is exploding property-wide. Guests can play Blackjack in the Casino's Pit 3 where the tables are remade in pink felts with ribbon decals and pink lighting. The hotel and lakeside at Seminole Paradise will be illuminated with pink lighting. Poolside, lifeguard stands will be painted pink, plush pink towels are available after a cool dip, and pink displays will grace the chickees (cabanas).


Seminole Hard Rock guests can also pose for the pink with friends and family at the PINKTOBER Social Media Photo Wall and support breast cancer awareness by taking a picture and sharing it on social media.  Seminole Hard Rock Social Media Tags include: Facebook: SeminoleHardRockHollywood, Twitter: @SHRHollywood, Instagram: @SemHardRockHollywood, Hashtag: #Pinktober.


Pink drink specials include the Rockin' Pinktini at Council Oak and the Plum Lounge in High Limit Slots; Raspberry Mojito at the Beach Club; Pink Bellini at Blue Plate and Pink Martini at Center Bar.  Constant Grind and room service will also offer pink cupcakes to benefit the cause. A $1 donation from each item sold will benefit the Breast Cancer Center Fund at Memorial Foundation.


Hard Rock Cafe also serves up sweet support this October with a special selection of pink menu items including the non-alcoholic Strawberry Basil Lemonade, Strawberry Dream Milkshake and a Strawberry Cupcake Dessert, with a portion of the retail price benefiting the Breast Cancer Research Foundation. Fans can also get into the hottest color of the season with Hard Rock's 2013 PINKTOBER products, including a collector's edition pin, T-shirt, bracelet, tote, robe, scarf, pink sheets and more! All products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and online at  Proceeds from the sale of PINKTOBER products will benefit BCRF and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.


All Pinktober-long, Hard Rock Cafe will be showcasing musical artists with their own pink passion. Visit us online for details.


Seminole Hard Rock Hotel & Casino doesn't stop with guest support; employees are proud to get in on the act, too. Seminole Hard Rock Hollywood will be donating funds to local and national breast cancer charities on behalf of its team members who participate in pink property activities, weekly wear pink days and the American Cancer Society "Making Strides of Broward" walk.


For more information about the Seminole Hard Rock Hotel & Casino's PINKTOBER events and activities visit, or To purchase PINKTOBER merchandise and to make a donation, visit


About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino invites you to PLAYHARD!  Play, stay, dine, and shop at South Florida's ultimate entertainment destination. Over 90 tables offer Blackjack, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold 'em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, over 2,500 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player's Club members also have access to the exclusive VIP Plum Lounge and VIP Chef's Table show kitchen. The Poker Room at Seminole Hard Rock hosts various games and tournaments of Limit and No Limit Texas Hold 'em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock's 138 globally recognized rock 'n' roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 40,000 square feet of meeting room space, Rock Spa, award-winning restaurants, high-energy nightclubs, lounges and bars, boutique retail shops, the 350-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at Social Media: Facebook: SeminoleHardRockHollywood, Twitter: @SHRHollywood, Instagram: @SemHardRockHollywood


About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In 2013, BCRF has committed $45 million to support the work of more than 200 researchers at major medical institutions across the United States, Canada, Latin America, Europe, China, the Middle East and Australia.  With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the eleventh time since 2002, it has earned 4 stars from Charity Navigator.  Additionally, BCRF is the only breast cancer organization rated an "A+" by CharityWatch.  For more information about BCRF, visit


About The Caron Keating Foundation

The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional careers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure.  For more information, please visit


About Memorial Foundation

Memorial Foundation was established in 1981 to provide philanthropic support to Memorial Healthcare System whose mission is to provide safe, quality, cost-effective, patient- and family-centered care, regardless of one's ability to pay, with the goal of improving the health of the community it serves. Today, Memorial Healthcare System is the fifth-largest public health care system in the nation and highly regarded for its exceptional patient- and family-centered care. Its facilities include Memorial Regional Hospital, Memorial Regional Hospital South, Joe DiMaggio Children's Hospital, Memorial Hospital West, Memorial Hospital Miramar, Memorial Hospital Pembroke and Memorial Manor nursing home.  To learn more or make a donation, please call 954-265-3454.


About The American Cancer Society

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. To participate in this year's event, simply go to the link, register your team and donate to your Broward Making Strides Against Breast Cancer walk at


About Hard Rock International

With a total of 173 venues in 53 countries, including 137 cafes, 17 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, San Jose, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Ibiza, Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit


Get noticed in Hard Rock's Pinktober® 2013 merchandise. All items are while supplies last, exclusively at Seminole Hard Rock Hotel & Casino and other Hard Rock properties worldwide, including cafes, hotels and casinos and on Proceeds from the sale of PINKTOBER products will benefit Brest Cancer Research Foundation and local breast cancer charities with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause.