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PRESS | Press Release

Posted on 11/19/2012

Seminole Hard Rock Hotel & Casino Hollywood Challenges South Florida to Give Back This Holiday Season by Fighting Hunger in Our Local Community

Hard Rock International's 5th Annual IMAGINE THERE'S NO HUNGER Campaign To Benefit WhyHunger Raises Awareness and Funds Globally

HOLLYWOOD, Fla. (November 19, 2012) – In his iconic song, "Imagine," John Lennon asked us all to picture a world free from hunger – a message that lives on, today, through Hard Rock International's global IMAGINE THERE'S NO HUNGER campaign. Seminole Hard Rock Hotel & Casino Hollywood will be challenging South Florida to support its own community in need this holiday season through a variety of philanthropic initiatives that will benefit local charities.

For the fifth year, artist and musician Yoko Ono Lennon generously lends her support to Hard Rock International and WhyHunger for IMAGINE THERE'S NO HUNGER, a global campaign to combat childhood hunger and poverty through the backing of sustainable agriculture education and feeding programs for children and families in need.

Now through December 31, Hard Rock locations around the globe will offer limited-edition IMAGINE THERE'S NO HUNGER items in support of WhyHunger and its grassroots partners worldwide, working to advance long-term solutions to hunger and poverty by supporting community-based organizations that empower individuals and build self-reliance. IMAGINE THERE'S NO HUNGER merchandise includes a men's tee, a women's tee, and an IMAGINE bear with 15% of the proceeds benefiting WhyHunger. Additionally, 100% of the proceeds from the sale of the campaign's Lennon inspired pin (online only) and red bracelet ($1 donation) will benefit WhyHunger. All items are while supplies last and are available exclusively at Hard Rock's Rock Shops and

Seminole Hard Rock Hotel & Casino Hollywood will donate 200 limited-edition IMAGINE bears to the local children's charities Healthy Mothers Healthy Babies, Russell Life Skills & Reading Foundation, Boys & Girls Clubs of Broward's Christmas Toys in the Sun Run and Joe DiMaggio Children's Hospital through the WKIS Country Radiothon. Employees of Seminole Hard Rock will also donate non-perishable food items as part of the hotel and casino's food drive to help fight hunger in our community.

On Thanksgiving Day, Thursday, November 22, Hard Rock Cafe will prepare and serve 120 lbs. of turkey, as well as stuffing, mashed and sweet potatoes, vegetables, cranberry sauce, rolls with butter and pumpkin pie to feed over 200 individuals at LifeNet4Families Broward from 9 – 11 a.m.

During the Seminole Hard Rock Hotel & Casino's "Tree Trimming" holiday event to be held on Thursday, December 6, a dozen 12-foot-trees, each representing a South Florida charity, will be artfully decorated to tell the story of its community need and origins. The tree that most warms the most public hearts through a voting process will garner a $5,000 cash donation to its cause. Each voter will be entered into a prize drawing and will receive one (1) additional entry for every five (5) non-perishable food items donated to help fight hunger in our community. Kids are welcome to vote for their favorite tree. Guests must be 21 years of age or older to receive an entry and participate in drawing.

Hard Rock Cafe will host a "Battle of the Bands" concert on Friday, December 28 at 8 p.m. Local bands Styrofoam, Fire Brigade and Ground Control will compete for a chance to perform at Seminole Paradise Center Stage on the evening of an upcoming Hard Rock Live concert. The band that raises the most non-perishable food donations and monetary donations and sells the most IMAGINE THERE'S NO HUNGER bracelets, wins. The event will benefit LifeNet4Families and WhyHunger.

Hard Rock Cafe will also be collecting non-perishable food items in November and December. In addition, a LifeNet4Families Giving Tree will grace the inside of Hard Rock Cafe and the hotel Rock Shop in the month of December. The tree will be dressed with special ornaments detailing "giving" suggestions of monetary and non-perishable food donations that will be used to feed homeless and underprivileged families in need.

Hard Rock Live attendees will also have the opportunity to lend their support. On show days, campaign merchandise will be available for purchase inside the arena, and an IMAGINE THERE'S NO HUNGER photo backdrop will allow guests to pose for a purpose. On Saturday, December 8 and Saturday, December 15, the photo backdrop will be located in front of Hard Rock Cafe. A minimum donation of $10 to WhyHunger is requested. Each photo will be posted on the Hard Rock Cafe Hollywood Facebook page.

Hard Rock fans all over are encouraged to share their thoughts and IMAGINE experiences via social media by sending messages, photos and videos to the official channels for the 2012 IMAGINE THERE'S NO HUNGER campaign at or utilizing the hashtag #IMAGINENOHUNGER.

For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at or

About WhyHunger

WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin & current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 1 billion people worldwide. WhyHunger's main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government nutrition programs & community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building & access to over 8,000 anti-hunger & poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information, visit

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino invites you to PLAYHARD!  Play, stay, dine, and shop at South Florida's ultimate entertainment destination. Over 90 tables offer Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold 'em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, 2,500 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player's Club members also have access to the exclusive VIP Plum Lounge and VIP Chef's Table show kitchen. The Poker Room at Seminole Paradise hosts various games and tournaments of Limit and No Limit Texas Hold 'em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock's 136 globally recognized rock 'n' roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 18 restaurants and lounges, 40,000 square feet of meeting room space, the Body Rock Spa, 23 boutique shops, 13 nightclubs, the 400-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at or .   

About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta.  Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary, Northfield Park, Shenzhen and Haikou.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit

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Text IMAGINE to 50555 to give a $10 donation to WhyHunger. Charges will appear on your wireless bill, or be deducted from your prepaid balance.  All purchases must be authorized by account holder. Message and data rates may apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP.  Full Terms: Privacy Policy