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PRESS | Press Release

Posted on 09/24/2012

"PINKTOBER Rocks" Kicks-Off Seminole Hard Rock Hotel & Casino's PINKTOBER™13th Annual Breast Cancer Research & Awareness Campaign on October 4th at 5:30 p.m.


Sunset Lighting Ceremony, Most Creative Pink Shoes Contest and Miami Food Trucks to Benefit the Breast Cancer Center Fund at Memorial Foundation and American Cancer Society's "Making Strides Against Breast Cancer"


HOLLYWOOD, Fla. – Seminole Hard Rock Hotel & Casino in Hollywood is kicking pink up a notch this October in honor of Hard Rock International's 13th annual PINKTOBER™ breast cancer awareness campaign. On Thursday, October 4 at 5:30 p.m., Seminole Hard Rock, in participation with the Miami Food Trucks, will kick-off its PINKTOBER activities with "PINKTOBER Rocks," a special event and Sunset Lighting Ceremony benefiting the Breast Cancer Center Fund at Memorial Foundation and American Cancer Society's "Making Strides Against Breast Cancer".


President and CEO of the Seminole Hard Rock Winterfest Boat Parade Lisa Scott-Founds and Easy 93.1FM Morning Show Host Susan Wise will be honored by Seminole Hard Rock with the role of "flipping the ceremonial switch" that will instantaneously illuminate the hotel and Seminole Paradise Lake in passionate pink, as well as launch a spectacular pink fireworks display.


The evening's festivities will also include an outrageous contest for the "Most Creative Pink Shoes" – men's, women's and children's – for participants who come wearing a PINKtacularly decorated pair of shoes. The contest will be judged by local celebrities and fashion experts including  Scott-Founds and Wise along with Lips' Lady LaRouge, Daniela "Nany" Ramirez, fashion blogger,; Mindy Lang, on-air personality, Magic 102.7 and more. Prizes will be awarded to the first, second, and third place winners, with a $500 cash prize for the most creative men's and women's pink shoes. Plus, an iPad 2 will be awarded to the most creative children's shoes entrant. 


A pink fashion show will feature Seminole Hard Rock team members modeling PINKTOBER merchandise and fashions from Seminole Paradise retailers including Boss Connection, Bratz, Shoooz, Cache, Maccimo, Quiksilver, Sinbad Sports and White House|Black Market. Other evening festivities include a Seminole Hard Rock bake sale, the Plantation High School Marching Band and music by Rock With U Entertainment. Murphy's Law and the newly opened The Swamp will offer pink drink specials at two bar stations. Plus, special offers will be available from the shops and restaurants in Seminole Paradise including pink drink specials at TATU and pink margaritas and bake sale at Hooters.   


Also showing their support for breast cancer awareness will be the Women's Imaging Center at Memorial Regional Hospital, Bikes & Beauties, Peterson's Harley Davidson and the Florida Panthers Redline Lady Panthers.


For more information about the Seminole Hard Rock Hotel & Casino's PINKTOBER campaign and activities please call (954) 327-ROCK, 1 800-937-0010 or visit . For additional information on the Hard Rock International PINKTOBER program, please visit

About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF will award over $39 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country.  BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002.  Additionally, BCRF is the only cancer organization designated as "A+" by CharityWatch. For more information about BCRF, visit


About The Caron Keating Foundation

The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional careers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure.  For more information, please visit


About Memorial Foundation

Memorial Foundation was established in 1981 to provide philanthropic support to Memorial Healthcare System whose mission is to provide safe, quality, cost-effective, patient- and family-centered care, regardless of one's ability to pay, with the goal of improving the health of the community it serves. Today, Memorial Healthcare System is the fifth-largest public health care system in the nation and highly regarded for its exceptional patient- and family-centered care. Its facilities include Memorial Regional Hospital, Memorial Regional Hospital South, Joe DiMaggio Children's Hospital, Memorial Hospital West, Memorial Hospital Miramar, Memorial Hospital Pembroke and Memorial Manor nursing home.  To learn more or make a donation, please call 954-265-3454.


About The American Cancer Society

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. To participate in this year's event, simply go to the link, register your team, and donate to your Broward Making Strides Against Breast Cancer Put on Your Pink Bra Event.

About Hard Rock International

With a total of 176 venues in 54 countries, including 140 cafes and 16 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana and Panama.  Additional hotel and casino projects planned to open in 2012 include Cancun and Vallarta; Riviera Maya in 2013; and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit


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