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PRESS | Press Release

Posted on 09/06/2012

Seminole Hard Rock Hotel & Casino Hollywood Redefines Room Service with Launch of New "The Sound of Your Stay" Legendary Music Amenity


HOLLYWOOD, Fla. (September 6, 2012) – Committed to offering authentic experiences that rock, Seminole Hard Rock Hotel & Casino Hollywood has launched The Sound of Your Stay™ – Hard Rock Hotels & Casinos' brand-wide amenity program designed to provide business and leisure travelers with an all-encompassing music experience in the comfort of their hotel room.


Appealing to modern travelers with a desire for the unpredictable, The Sound of Your Stay creates an unparalleled, authentic experience, allowing guests to channel and unleash their inner rock star – whether setting the mood with one of three 15-song playlists, or nailing power chords on a Fender guitar during an impromptu jam session.


"Music is the soul of the Hard Rock brand, something that sets our hotel apart as a travel and true entertainment destination," said Phil Madow, president of the Seminole Hard Rock Hotel & Casino. The Sound of Your Stay is an innovative offering that will add an exciting and novel participatory dimension to our first-class guest amenities. Honestly, whether a novice or expert, who doesn't want a chance to jam out to their favorite song on an iconic guitar?"


tracks™ is Hard Rock Hotel's complimentary music download program, providing guests with the ability to download playlists uniquely designed for Hard Rock by celebrities and music professionals. At check-in, visitors receive a code to download their choice of three themed playlists – serving as the official soundtrack to the Hard Rock Hotel experience - including "City" which features cutting edge rock and electronic sounds, "Players" which reflects the classic side of Hard Rock and "Resort" which has more recognizable pop-rock hits and up-and-coming bands about to break.


picks™ is a Fender®  guitar room service program, exclusively available for guests staying at Hard Rock Hotels. In true rockstar style, visitors of the hotel call the front desk and choose from a menu of 20 Fender guitars, including Stratocasters®, Telecasters® and even bass guitars to play during their stay. The guitar is then delivered to the room, complete with a Mustang Floor Amplifier and SOUL by Ludacris headphones – allowing for a high-volume jam out session with zero noise complaints.


mix™ is currently in its beta test, but will soon be unveiled as the newest element of The Sound of Your Stay, allowing guests to match beats and remix like a professional DJ with the in-room delivery of a Traktor Kontrol S2 mixer, a laptop loaded with Traktor PRO 2 digital mixing software and a pair of SOUL® by Ludacris High Def headphones.


Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock's current Hotel & Casino portfolio is located in the world's most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.


To book a stay at the Seminole Hard Rock Hotel & Casino Hollywood, please call (954) 327-ROCK, 1 800-937-0010 or visit us online at


About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino invites you to PLAYHARD!  Play, stay, dine, and shop at South Florida's ultimate entertainment destination. Over 90 tables offer Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold 'em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, 2,500 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player's Club members also have access to the exclusive VIP Plum Lounge and VIP Chef's Table show kitchen. The Poker Room at Seminole Paradise hosts various games and tournaments of Limit and No Limit Texas Hold 'em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock's 138 globally recognized rock 'n' roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 19 restaurants, 40,000 square feet of meeting room space, the Body Rock Spa, 22 boutique shops, 14 bars/nightclubs and lounges, the 400-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at or .    


About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta.  Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit