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PRESS | Press Release

Posted on 03/08/2012

Make a Slam Dunk at the "Hershey's Milk & Milkshakes Hoop It Up 3 on 3" Tour Presented by Seminole Hard Rock on  March 10 & 11


Compete in the World's Largest 3 on 3 Basketball Tour; Register By March 6


HOLLYWOOD, Fla. – Compete in the "Hershey's Milk & Milkshakes Hoop It Up 3 on 3" Tour presented by Seminole Hard Rock Hotel & Casino on March 10 & 11. The thrilling two-day competition will take place at 9 a.m. in the Seminole Paradise Valet Lot.


Founded in 1989, the "Hoop It Up 3 on 3 Tour" is the largest 3 on 3 basketball tour in the world. This year, the event will visit approximately 32 markets with the World Championships to be held in New York City. The event will offer exciting basketball activities and entertainment for male and female teams of all abilities and ages. Included will be a Rip It Slam Dunk Contest, Hershey's Knockout Contest, Everfresh 3-point Contest, Free Throw Contest and more.


The "Hershey's Milk & Milkshakes Hoop It Up 3 on 3" Tour  is also sponsored by Everfresh Juices, Rip It Energy Fuel and iHoops.


The entry fee for the "Seminole Hard Rock - Hoop It Up 3 on 3 Tour" basketball tournament is $100 - $150 per team. Each player will receive the opportunity to compete in a minimum of four games, a commemorative t-shirt, a swag bag filled with free samples and sports-themed merchandise, prizes and the chance to play in the "Hoop It Up" World Championship in New York City and represent USA Basketball in the FIBA International Tournaments.


To register or for more information about the "Hershey's Milk & Milkshakes Hoop It Up 3 on 3" Tour, please visit or call 1-888-997-PLAY(7529). The registration deadline is March 6.


About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino invites you to PLAYHARD!  Play, stay, dine, and shop at South Florida's ultimate entertainment destination. Over 90 tables offer Blackjack, Baccarat, Mini-Baccarat, Pai Gow Poker, Three Card Poker, Texas Hold 'em Bonus Poker, Casino War and Let it Ride on a nearly three-acre casino floor. Additionally, 2,500 slots include the Native-American Casino linked Multi-Area Progressive Jackpots and Mega Jackpots. Separate high-limit rooms for table games and slots, in addition to a non-smoking room, are available for guests to enjoy. Loyal Player's Club members also have access to the exclusive VIP Plum Lounge and VIP Chef's Table show kitchen. The Poker Room at Seminole Paradise hosts various games and tournaments of Limit and No Limit Texas Hold 'em, 7-Card Stud and two dollar and four dollar limit Omaha Hi Lo games. Located inside the casino is Hard Rock Cafe -Hollywood, part of Hard Rock's 136 globally recognized rock 'n' roll restaurants. The Green Lodging Certified by the State of Florida, AAA Four Diamond-rated resort showcases 500 luxurious guest rooms, 18 restaurants and lounges, 40,000 square feet of meeting room space, the Body Rock Spa, 23 boutique shops, 13 nightclubs, the 400-seat Paradise Live theater and the 5,500–seat Hard Rock Live concert arena. Located on State Road 7 (U.S. 441) in Hollywood, Florida. Take I-95, exit Stirling Rd. and travel west to 1 Seminole Way. For more information, call (954) 327-ROCK, 1 800-937-0010 or visit us online at or .